Ever wonder how a logo grows from a sketch to a tangible and real object? It all starts with an idea — a concept, something small that eventually is turned into the headpiece for an entire brand. While we can’t cover all angles of development in a simple blog post, suffice it say that creating a truly effective, memorable and simple logo is not the easiest and cleanest process. In the example here, our team went through over 20 concepts with over 150 revisions to nail down the final end product for premium crystal manufacturer and designer; Cristaux International. Through an almost painful process of extracting the unnecessary and integrating a company mission statement into a design, we finally arrived at a fully fledged corporate icon that will stand for the Cristaux brand into the next decade. It starts with a sketch and grows into more. The idea here was […]
Geometric Design
What’s hot right now? Geometric Design! Design trends are like fashion, it’s hard to say if there’s anything really new, or if it’s just a new take on an old concept. One of the current graphic design concepts that is taking the design world by storm is geometric design. A modern spin on older retro or vintage concepts. The angular and hard edges stand out among the curved styles of many traditional styles. An intentionally flat and 2D image flies in the face of of drop-shadowing, fine edging and gentle flowing. As trend-hoppers ourselves we’ve started some very cool new concepts based on this geometric patterns. The talonX logo design itself is an origami shape, and blends some of the geometric style with it, but we’re taking it to the next level. Our most recent projects, Carbon Copy Digital has a geometric backdrop — and keep your eyes peeled for […]
Dive into February 2014 page 1 of 1 blog at talonX Creative Agency. Our insightful articles cover a range of topics critical to Calgary businesses, including web design, graphic design, branding, SEO marketing, digital marketing, and logo design. Gain valuable tips and strategies to take your brand to the next level, build a strong online presence, and achieve your marketing goals. Want to stay up to date? Check out our latest blog posts for insightful reads!