So you want to get a message across? All you have to do is type out the words, choose a readable font and slap it on the page right? Effective typography is the key to influencing the audience. The font is not only used to carry information but also to trigger emotions, which influence reaction. Emotional design is not a new theory in product design and advertising. Your emotions affect the decisions you make and the actions you take. Think: retail therapy when sad or being inspired when happy. These intentional triggers in emotions can motivate individuals or support a personality when marketing. After all, typography is an artistic representation of words and all forms of art convey an emotional response from the viewer. Good typography should induce a good mood. So how do I choose from the millions of typefaces out there? Here are some things to think about […]
talonX Gets Double Exposed
It’s been a long time coming, but good things come to those who wait, and to us this wait has been worthwhile. Thanks to our talented senior graphic designer Claudiu Angheloni, the talonX team has gotten a makeover of the best kind. Using our own lovely faces and both urban and natural landscapes, Claudiu has created these awesome double exposure images that has literally turned us into narcissists. When it comes to the latest graphic design trends, we wanted to be included. Check out the individual files below to bask in all their glory!
6 Simple Rules for Social Media Marketing
There’s no argument that social media is crucial to a business these days, especially given the fact that nearly everyone is online these days and of those people over 70% use social media. Unfortunately where companies fall short is knowing how to properly strategize for it, luckily we’re masters of the art and with great power comes great responsibility and so it’s our duty to let you know the rules that come with good social media marketing skillz. You’re a Human Being As much as a godsend bots can be, they can also be a pain in the ass; besides, for as far as we move into the future, people still prefer talking to people. So rule number one, is BE YOURSELF (insert rainbow emoji) The goal of social media is to engage and at the end of the day, companies can’t be your friend, but people at those companies can. […]
Dive into September 2015 page 1 of 1 blog at talonX Creative Agency. Our insightful articles cover a range of topics critical to Calgary businesses, including web design, graphic design, branding, SEO marketing, digital marketing, and logo design. Gain valuable tips and strategies to take your brand to the next level, build a strong online presence, and achieve your marketing goals. Want to stay up to date? Check out our latest blog posts for insightful reads!