Social Media is quickly becoming all about the visuals – especially Instagram. Having a stunning image or a fun video is super important, but don’t forget about the words! The images are how you draw your audience in, but captivating captions are how you snare them. It’s tempting to stay inside of the box and keep the copy safe but you won’t get nearly as much engagement. Go try it, post a killer picture on Instagram with just average run-of-the-mill copy and then try it again after employing our handy tips for creating captivating captions, trust us, you’ll get way better engagement. So, what are these fancy tips we’re talking about? Read on, good friend! Who You Talkin’ To? Know your audience. I know we preach on this fairly often, but that’s because in all communications it is SOOOOO important to know who you are talking to. Know your audience. […]
Create a Great Landing Page
How long do you think you have to convince someone to stay on your website? If you answered in the minutes, you are wrong. 30 seconds? Wrong. You have 10-15 seconds – at the most. In those ten seconds, you have to communicate your value as a company and your ability to fill their needs, wants or desires. Your landing page is the space you have to communicate all of this information in seconds, so it had better be a good one. It doesn’t matter how good your company is or how much money you spend on pay-per-click advertising; if your landing page isn’t up-to-snuff your business is going to suffer. How do you make a landing page that people want to stay on? Glad you asked! Let us tell you… Strategize Like communications and marketing operations, if you haven’t formulated a strategy, why are you bothering? Without a plan […]
Create a Killer Call to Action
Every time your business communicates externally there is an end goal. That goal can be anything, maybe you want people to buy your product, download your ebook, search for a product or click your link. A call to action is simply telling your audience what they should do, it’s a not-so-bossy way for a brand to be bossy. The images, graphics, and copy that makeup marketing are there to explain why your product is the best; the call to action is there to help nudge your audience in the direction you want them to go. Calls to action can be anything you want them to be but as a general rule, they are 1-5 words. Seems easy, right? Nope. Coming up with the perfect call to action to up your conversion rate can be a daunting process. Thankfully, the talonX team is here to help. The Mental Game Just having […]
Dive into September 2016 page 1 of 1 blog at talonX Creative Agency. Our insightful articles cover a range of topics critical to Calgary businesses, including web design, graphic design, branding, SEO marketing, digital marketing, and logo design. Gain valuable tips and strategies to take your brand to the next level, build a strong online presence, and achieve your marketing goals. Want to stay up to date? Check out our latest blog posts for insightful reads!