So you have an idea for a new business, you have worked through all of the kinks, sourced out all of the capital and are ready to hit the ground running. In short, you are ready to create your brand. The time has come to delve into the world of grapihc design. It’s time to design your logo, craft cards, and most importantly, build your brand guidelines. Your brand guidelines are the overall embodiment of every aspect of your company, so needless to say they are super important. Sounds Easy Right? One of the biggest mistakes new business owners make is racing through their branding process. There is a lot more that goes into developing a recognizable brand than slopping together a logo. There are several steps in brand development that many entrepreneurs gloss over which can end up sinking their success before they have even had a chance to […]
Instagram Myths to Avoid
Those that work in the marketing and communications industry know how stressful this field can be. The pressure is real when the fate of an entire company can be riding on a few keystrokes and demographics decisions. It is even more disconcerting when your digital marketing strategy has a strong social media component and the social game is constantly changing. When your likes are going down and your comment rate is plummeting it is easy to believe the myths floating around about how Instagram has changed the user experience and the algorithm and how it means your engagement is going to hell in a handbasket forever. Sure, Facebook and Instagram do make tweaks on a semi-regular basis but that doesn’t mean that the sky is falling, Chicken Little. Just like our scientific forefathers, the Mythbusters, our social media marketing team came up with a list of the most reinforced Instagram […]
Dive into September 2017 page 1 of 1 blog at talonX Creative Agency. Our insightful articles cover a range of topics critical to Calgary businesses, including web design, graphic design, branding, SEO marketing, digital marketing, and logo design. Gain valuable tips and strategies to take your brand to the next level, build a strong online presence, and achieve your marketing goals. Want to stay up to date? Check out our latest blog posts for insightful reads!