If you open your brand guidelines and start to feel overwhelmed or stifled, you are not alone. Interpreting and following these standards without comprising creativity can be tricky business. Believe it or not, there are a ton of formally trained graphic designers who were never taught how to properly follow guidelines, which means having to follow a defined framework is not second nature to them. To the uninitiated, brand guidelines can be decidedly tricky to decipher. Depending on the size of the company, they can be cumbersome and complex documents that can be unclear or contradictory (at least the shitty ones can be). If it is your first time working with guidelines or you just want a refresher, check out our tips for navigating them like a pro. Cover to Cover This may seem very simple, but you’d be surprised how many people don’t sit down, get comfy, and read […]
So You Want to Work in Web Design
You’re about to graduate from some form of post-secondary school or you’ve already crossed that stage with cap in hand and you’re trying to get your foot in the door at your first web design job. Sure, there are a few web related jobs out there, but there are tons of people coming out of school with the same skills and qualifications you have. We are getting to the point where having a really killer design portfolio just isn’t going to be enough, you are going to have to find other ways stand out in a sea of applicants. So, the question remains, what can you do to set yourself apart from your competitors? Round Those Edges It always pays to be a well-rounded person. Communications is an all-encompassing field. It can literally be about anything and everything. You may not think of being a web designer as being a […]
Dive into March 2018 page 1 of 1 blog at talonX Creative Agency. Our insightful articles cover a range of topics critical to Calgary businesses, including web design, graphic design, branding, SEO marketing, digital marketing, and logo design. Gain valuable tips and strategies to take your brand to the next level, build a strong online presence, and achieve your marketing goals. Want to stay up to date? Check out our latest blog posts for insightful reads!