There may not be much to a name, a rose by any other name may smell as sweet, but the font you use for your rose had better be right on the money or your audience will think it stinks. Sorry, we kind of butchered Shakespeare there, but it did help us make our point. Font psychology is a real thing and you need to put it to work in your font design or your audience is going hate it and not know why. At its core, font psychology is the study of how using typography can actually affect memories, thoughts, emotions, and yes – behaviours. Throughout history (well, more since the time of the printing press) people have attached a variety of feelings to different fonts. We could get into semiotics here, but instead of boring you to death, we’ll easily illustrate our point with one word: Papyrus. Did […]
Hashtag-Palooza! Instagram Engagement in 2019
The summer season is not just for frolicking in the sun and drinking mimosas on patios. It’s also the time when Instagram (or ultimately Facebook) starts tweaking their programs or algorithm and then pretends that they didn’t change a thing. It’s also the time when social media marketers tend to get their best content (depending on the industry) and when we have the hardest time getting the engagement numbers. You know the drill, people are away on holidays and checking their phones and Instagram feeds less and less, sometimes they are even completely avoiding it altogether. Between summer vacation and Instagram (not) tweaking their rhythm, it can be a truly frustrating time for businesses. Thankfully, we always have hashtags to our rescue, it’s all just a matter of finding the exact right hashtags for your business and knowing how to use them properly. Hashtag Follows First things first. Before we […]
Charter Your Way To The Next Level Of Graphic Design
Graphic designers are pretty much always in demand. Designers all seem to have a mother’s cousins best friend that needs a design project done. Whether it’s a logo project for a small business or a billboard for a multi-million-dollar conglomerate, design projects sometimes have a habit of falling from the sky – unfortunately, creativity doesn’t necessarily work the same way. So how do you keep creative while staying on track? With a project charter, or project brief. Whether you call it a charter, a brief, or any one of the project management synonyms for it, developing one can stop your design from going completely catawampus or making your client question your taste. A charter can help focus and ground your design, and guide your creativity with everything from your mood board to the typography. If you want to keep your design on the straight and narrow, but you’re not sure […]
Dive into July 2019 page 1 of 1 blog at talonX Creative Agency. Our insightful articles cover a range of topics critical to Calgary businesses, including web design, graphic design, branding, SEO marketing, digital marketing, and logo design. Gain valuable tips and strategies to take your brand to the next level, build a strong online presence, and achieve your marketing goals. Want to stay up to date? Check out our latest blog posts for insightful reads!