When it comes to branding, colour is key. Every business should have a complementary colour palette that is used exclusively for their brand. Specific hues can make a brand instantly recognizable. Coca-Cola’s red and McDonald’s arch yellow are trademarked and only they can use those particular shades. Colour can convey that message quicker than words do as our brains are programmed to respond to it, green means go and red means stop. You don’t want your website to inadvertently tell your audience to stop when you want them to go. Thankfully we are here to help guide you down the path of deciding your colour scheme. Colour Psychology Every colour means something to people. Look at a cigarette pack, every menthol flavour has some sort of green packaging, mint gum is green, mint candies from diners have green swirls…well, you get the picture. Dark purple has regal undertones and bright […]
Dive into March 2020 page 1 of 1 blog at talonX Creative Agency. Our insightful articles cover a range of topics critical to Calgary businesses, including web design, graphic design, branding, SEO marketing, digital marketing, and logo design. Gain valuable tips and strategies to take your brand to the next level, build a strong online presence, and achieve your marketing goals. Want to stay up to date? Check out our latest blog posts for insightful reads!