Good Branding in Web Design Why is branding essential for businesses to thrive? It’s not as conspicuous as one might think. Good branding is not just having a memorable logo, tagline or jingle, it’s about the underlying emotions that someone feels when they interact with your product or service. Because of this branding could be considered more important than a company’s name, or even a product’s quality. Consider Apple, and as soon as we write this your mind may jump to words such as innovative, high quality and beautiful. But is Apple really that much better than it’s competitors? 75% of the world uses Android technology in their Smartphones. Samsung’s products are arguably equivalent and in many ways better than Apple’s. The latest television ads seem to point out that there’s little to no difference between an iPad’s retina display and a Kindle Fire’s screen. So why can Apple charge […]
2012 Website Charity Project
We’re proud to announce we’ve completed the 2012 Web Design Charity project we offer every year for Movember (nothing beats Web Development with a mustache). We chose to work with Zana Fund, a 100% volunteer based organization that consults social businesses in order to maximize their social impact and help them become profitable.
Minimalist is Better
Oftentimes it’s easy to get carried away with a project and end up over doing it. Good design is as much about knowing when to stop adding as it is knowing what to add. Truly beautiful work should always focus on highlighting a purpose, never taking distracting from the main element(s) it’s meant to serve.
talonX Video Projex Presents…
Our official launch of the talonX Video Projex is here! Check out our nifty ‘Meet Our Team’ video and learn about the wide variety of web services we’re offering. We’ve taken animation to another level — check out our portfolio to see other work we’ve done.
Spot the talonX Crane
We’re introducing a new promotion volunteered by our fans. Anytime you see anything resembling our signature crane, snap a pic! At the end of each quarter we’ll collect the best picture and announce the winner — who will receive an absolutely killer promotional price on the product or service of his or her choice. Start anytime and send anytime and we’ll keep you in the loop for our #1 pic when the time comes. Happy hunting!
The Video Business
Did you know that talonX offers animated videos between 10 to 120 seconds long for your business? We’ll forge high quality video intros, nifty advertising clips and eye catching shorts about your company. Visit our contact page to tell us about your next video product idea!
Movember Mustaches
This month our team at talonX will be growing some legendary staches and donating the money to charity. What would be cooler however, would be if we found a charity we could build a website for — PRO BONO! Let us know in the comments if any charitable foundations in Calgary are looking for web design.