TalonX started out in Calgary as a company designing kick-ass websites and from there grew into the even more kick-ass creative agency that it is. Web design is still the foundation of our work, so naturally people call us up to talk about website related problems and to ask us web design related questions. One of the most frequently asked questions is: “how long will our website last?” or something to the extent of “Our website is XX number of years old, should it get a redesign?” As a general rule there isn’t a set number of years where your web design just suddenly fails, there is no doomsday clock ticking down in the background that makes your current website suddenly become irrelevant when it hits zero. Well, if your website was designed in 1999 it is safe to say you need a new one… but that is a bigger […]
Video Vultures – Get Your Audience to Eat Up Your Message
Since “talkies,” or short videos with sound, came into existence people have been fascinated with videos and video marketing. Do you remember how wonderful it was to go to the movies when you were a kid? How it was such an experience and you could look forward to it for days. Do you remember having to actually go to a physical store to rent a movie and then rush to get it back on time to avoid those late damn late fees? How we interact with video just isn’t the same anymore. Since technology has improved and made it easier for the average person to point and shoot a video it has changed the video experience. People have become savvier and almost jaded, storytelling has had to be become more complex to capture imaginations the way it used to. The evolution of video technology and storytelling has also changed how […]
Key Trends to Use in Web Design
Here we will reveal the trends that’ll shape your web design and development to your favour. It’s important to realize that there are many other elements of web design other than the visual aspect. Other less visible components are crucial to the success of a website and most of the trends are new and important. Voice/Sound Voice or sounds in a website or app is definitely something new that we are seeing occur more often. Voice input such as Siri or Google Now let the viewers interact directly with the software and create a new experience. People can ‘talk’ to their devices and use speech to command. With this new aspect, its important for new designs look at how their interfaces will real in existence with the voice or sounds. Voice based experiences can certainly change the outlook on a platform. Security With more and more people online shopping or […]
Digital vs Print Marketing
Being on top of the game in marketing is definitely one of the most important thinks for businesses but how do you know what is the most effective these days? What is the most effective medium to promote your company and keep the sales going? We are going to talk about the differences and evolution of print marketing and digital marketing to see what is more effective. Is print marketing even relevant anymore with all the digital platforms going on? Of course it looks like you’ll be silly to invest in flyers and print media since in this day in age its all about the email and social media marketing right? Well a closer look shows us that it hasn’t really become irrelevant yet. Print marketing still has potential in the area of promotion, something that digital marketing just hasn’t caught up to yet. Physical pieces of marketing are more […]
Email Marketing
In case you were wondering… email marketing is one of the leading platforms for digital marketing. It’s expected that by the end of this year the total number of worldwide email accounts will be over 4.3 billion. Amazing right? Why is this you ask? – it’s effective and convenient. We are now living in a time where digital devices and communication have become more and more widely used and marketing tactics have used this to their benefit. As a tool, email marketing can be more successful at acquiring new clients than Facebook, Twitter, Instagram, and the like. This is because we are so used to and accustomed to filtering out advertisements when we surf our social media. A well-designed email doesn’t seem spammy or just another advertisement. If you can capture the attention of the reader and avoid being deleted, then you’ve got them on the boat. The key to […]
Colour in Design
Hello first blog post of 2016! We here at talonX design would like to wish you a very happy and successful new year! With 2015 behind us, we are excited and looking forward to see what 2016 has in store for us. Today’s topic will be discussing the importance and effects of colour in design. So why is colour important in design and why should we carefully consider the shade tone and vibrancy of a colour before we choose one? We all know how easy it is to simply choose your favourite colour and move on with the design. But your favourite colour may not compliment the rest of the design. Here are some things to think about when you’re next face with the difficult colour decision. Colour has emotional resonance – this means that when we see a certain colour we have a certain response towards that colour. Be […]
2016 Design Trends
It’s nearing the end of the year, 2015 has gone by fast and so has the changes in design trends. Now its time to take a look at what we think will be the next up and coming trends of 2016! In 2015 we saw some of these trends take shape and we expect them to continue into the New Year. Flat Designs and Geometric Shapes Flat designs have been trending for a few years now. Ever since the launch of this simple and clean design, it’s no doubt that it’s a favorite among designers. The simplicity and elegant use of colour in the flat designs help to convey a certain honesty and visual harmony in design. Less is really more in this case and it’s no wonder that this design will probably gain more exposure and variability in the upcoming year. Along with flat designs usually comes with geometric […]