What makes a good icon? It should be something that is memorable as well as simple. It should also be something that compliments the exiting theme of where this icon will be used. Whether its an app or website, the app should be carefully designed to fit into these themes. An icon is basically a visual metaphor for a subject or item. Here are some steps to take when designing an icon. Research and define keywords that will define your icons. Find symbols or images that will associate with the concept you are communicating. Objects can be depicted in their original manner and activities or actions can be eluded with related objects. Shapes and abstract symbols can help with more complex concepts. When the subject of the icon is defined, graphics can then be drafted. Different variations of the icon should be made and put side by side to compare […]
Videos are the Future of Content Marketing
It’s easy to see that online videos have worked its way into being the top most effective method of marketing. As long and short videos populate the interwebs, the potential reach from videos is increasing and that makes it an ideal platform to market on. Not only is the audience vast but also the content is attractive. It’s no doubt that video marketing is the future of content marketing. Videos engage viewers and encourage them to spend time on your website interacting with the brand. They are naturally appealing and present content seamlessly. Just as a painting can paint a thousand words, a minute of video is worth much more in addition to the impression it leaves. Over the recent years the production cost of videos has decreased and the amount of affordable equipment has allowed small businesses to delve into video marketing. Just as any other method of marketing, […]
2015 Design Trends
2015 has been a year of interesting changes and progressions in graphic design and website design. Here are some trends that we have picked up on: 1) One of the biggest trends going around is to have an interesting image as a background for the website page. With the variety of stock photos and amazing photography available nowadays, there’s bound to be a perfect fit. These images convey the tone and give a first impression for the website. Usually this is paired with a typeface and unobtrusive graphics to match. The photo is really the main focus and attraction piece for setting the reader in a certain mood and mindset for the rest of the site. 2) Just like how a photo can convey messages, a video can too. Now we are seeing many front pages with beautiful videos of what a company does. The key is to let the […]
Recognized as Canada’s Top Web Designers by Clutch!
We’ve been labeled as Canada’s Top Web Designers! at Clutch a research and review firm that identifies top services and software firms in the marketing and technology industry. We are so proud that our hard work is being recognized and it feels great to be awarded!
News and Updates!
Hello We would like to update you on some new things happening on our end! Some exciting news is that we have moved to a new office and added a new member to the crew! Her name is Bonnie and she’ll be doing marketing and design with us. Head over to the about page to see all of us! We’ve also gotten a fancy new plaque, planted a terrarium, got a ray-gun lamp, and some sparkling crystal for our bar cart. We recently sent out a newsletter on all the new happenings. If you want to join too, subscribe! This month we have been super busy with the Chef to Be event and that turned out amazing and better than we expected. The food was unique and definitely a cutthroat competition. It was a tough decision to announce the winners for the night. The cool awards made by our friends […]
Making a Memorable Brand
In this day in age, brands are everywhere from a logo to a specific style or design, its hard not to blend in with the rest. Now when we speak of a brand we are not talking about a logo. A brand is not a label or graphic, it is more than that. It’s the idea, theory and innate soul, of the company. A logo on the other hand is the graphical element that depicts this and communicates the brand visually. It’s the first impression you get with a brand. In other words you could think of the brand as a rounded and dimensional person and the logo as something that represents this person. Here are some things to think about when creating a successful brand identity. Colour Colour is something that sticks with you and is something that many brands use to make themselves memorable. Colours evoke feelings and […]
Social Media and Marketing
How does social media affect marketing nowadays? How do we successfully market in a digital era? Nowadays when people spend most of their time attached to a device connected to the Internet, you can’t expect marketers not to catch on and use it to their advantage. The digital world has pretty much changed all of our lives and allowed for a platform of marketing. You could say social media is a kind of addiction. I mean having the ability to be connected to anyone, anywhere, and at all times is pretty amazing. Marketers have targeted it as the best place for advertisement. But why not? When Facebook has 1.49 billion users monthly, and Twitter and Instagram with 300 million. So how do you go about being successful in the new age of social interaction? Social media isn’t just a popularity contest; it’s about making a memorable experience and […]