So you want to get a message across? All you have to do is type out the words, choose a readable font and slap it on the page right? Effective typography is the key to influencing the audience. The font is not only used to carry information but also to trigger emotions, which influence reaction. Emotional design is not a new theory in product design and advertising. Your emotions affect the decisions you make and the actions you take. Think: retail therapy when sad or being inspired when happy. These intentional triggers in emotions can motivate individuals or support a personality when marketing. After all, typography is an artistic representation of words and all forms of art convey an emotional response from the viewer. Good typography should induce a good mood. So how do I choose from the millions of typefaces out there? Here are some things to think about […]
talonX Gets Double Exposed
It’s been a long time coming, but good things come to those who wait, and to us this wait has been worthwhile. Thanks to our talented senior graphic designer Claudiu Angheloni, the talonX team has gotten a makeover of the best kind. Using our own lovely faces and both urban and natural landscapes, Claudiu has created these awesome double exposure images that has literally turned us into narcissists. When it comes to the latest graphic design trends, we wanted to be included. Check out the individual files below to bask in all their glory!
6 Simple Rules for Social Media Marketing
There’s no argument that social media is crucial to a business these days, especially given the fact that nearly everyone is online these days and of those people over 70% use social media. Unfortunately where companies fall short is knowing how to properly strategize for it, luckily we’re masters of the art and with great power comes great responsibility and so it’s our duty to let you know the rules that come with good social media marketing skillz. You’re a Human Being As much as a godsend bots can be, they can also be a pain in the ass; besides, for as far as we move into the future, people still prefer talking to people. So rule number one, is BE YOURSELF (insert rainbow emoji) The goal of social media is to engage and at the end of the day, companies can’t be your friend, but people at those companies can. […]
Calgary Events You Don’t Want to Miss
Here at talonX, we’ve been working our butts off on some fancy new events that are hitting the streets of Calgary in the next couple of months and in the name of good food, good drinks and all things fun, it’s our duty to inform you about what’s to come. Chef To Be is a one of a kind event that sees students from SAIT’s culinary campus teaming up with the head chefs from six of Calgary’s leading restaurants: Anju, Avec Bistro, Rouge, River Café, Cannibale and Post Hotel & Spa. We’ve partnered up with Fine Food Stop and Willow Park Wines and Spirits to create the ultimate cooking showdown that pits six teams (each featuring a head chef and a student chef) against each other with the task of creating small plates with ingredients from a mystery box. The dishes they conjure will be served to the audience and in true classy style, will […]
Thinking Outside of the Box
Creativity. This single word encapsulates the idea of thinking outside of the box. But what is does it take to really think outside of the box? Most people will say that it’s doing something that has never been done before, however in this day and age it’s easy to believe that everything has already been done before. The foundation of creativity is the concept of taking whatever is already present and giving it a twist that makes it revolutionary or presenting it on a grander scale that will bring you to the forefront of the playing field. Just take a look at this guy: ErAn Croitoru has taken an idea that The Walt Disney Company originally introduced: the humanizing of both objects and animals in his animated photography. In both cases they make normally inanimate objects come to life and gift them with the ability to talk, sing and groove […]
The Evolution of the Business Card
All hail the great and powerful business card. What’s now considered to be a crucial part of any business’ branding actually has a surprising history that spans across the centuries and we’d like to take this time to indulge you in it. So sit back, relax, and get ready to be educated on the evolution of the trusty ole business card we all know and love today. The origin of the business card takes us way back in time and across to world to 15th century China. Cards in this time were considered more for visiting purposes and were technically known as “meishi”. They had the original purpose of informing the public of an upcoming royal visit, however they soon found usage within the upper class of individuals to schedule meetings with each other. At the time, these visiting cards were simply printed on handmade paper with the only details being […]
A Brief Overview of SEO
SEO; it might sound like a fancy executive position in a company or maybe even a high tech, sci-fi piece of equipment, but SEO has quickly become the foundation for a multi-billion dollar industry that is growing rapidly by the second and revolutionizing personal customer experience on all electronic platforms. Standing for Search Engine Optimization, SEO is a powerful tool that is a must for any digital marketing pursuit. Exactly as it sounds, SEO focuses on optimizing sites for search engines as a means to gain organic, audience-driven traffic. Websites rely on SEO tactics in order to boost their ranking on search pages and ultimately their business, because let’s face it, unless your site is on the first few pages you haven’t a hope of being noticed. With SEO, here are a number of ways to achieve a higher ranking, one being the relevance of the site to the search […]