If you’ve recently been tasked with running your company’s platforms, or you’ve started your own business and want to get your social marketing going, you have come to the right spot. You don’t need to stress or break out in a cold sweat to get your social media up to par. Our social savvy team got together and came up with a list of the need-to-know foundations to get you through your first foray into the social world. Read Relevant Free Articles (like this one!) You don’t need to pay a ton of money for a crappy social media course that lasts one day – especially one that gives you a “certificate” at the end. You know what you aren’t going to learn in one day? How to run your channels like a pro. You don’t need to spend your hard-earned money on classes run by “social media gurus” when […]
Looking Back to Move Forward
Welcome back from holidays friends and family! The talonX offices are officially back open and ready to help you (and your business) kick some ass this new year / new decade! A new year is always a really fun time for us creative types – between the break and the clean slate that comes from turning the page on a new decade, we’re seriously looking at new trends, new industry innovations, and new ways to improve all around. Of course, we have to remind ourselves that we shouldn’t move forward without looking back, but do you know what is a lot more fun than simply reminiscing? Reminiscing with friends! So, we thought we would share with you some really fun, interesting, and creative websites and design projects that we have had the pleasure of creating this past year. WEATHERSKIN CORPORATION It’s not every day that a creative agency gets to […]
Ditch the Latin and Bring In The Leads With Strategic Website Content
Ever heard that catchy saying, Jack of All Trades, Master of None? It applies to the generalists out there, or the unicorns, as they have been dubbed. People who are skilled in one area of the industry but are also adaptable enough to perform other tasks well. While you need to be really good at what you do, being able to blur the lines is imperative in this day and age. For all you UX developers out there, being able to write website content to match your stellar designs is super important. That may be easier said than done, but don’t stress! Our friendly content team has developed an easy-to-follow guide to writing killer content that will engage and convert. Brief And Witty When it comes to writing any sort of content it is incredibly tempting to explain every detail, but don’t fall prey to your basic urges. Nearly all […]
Kill the Social Media Engagement Game
As a digital marketing agency, we often hear from our clients that they want more followers on their social media platforms. It’s the battle cry wielded by business owners the world over, mistakenly believing that the number of followers equates to conversions – which isn’t necessarily true. On the other side of the field are the social media experts and creative agencies, ‘quality over quantity’ is our cry. It’s not enough to have people click ‘follow’ on your Instagram once, you want them to like, comment and tag their friends. Engagement is the driving force behind social media marketing. It is literally people interacting with your brand, products or services. Engagement is what is going to keep you in their memory, it is the name of the social media marketing game. With social media engagement, the snowball effect is real. The more people that like, comment and interact with your […]
Build Your Lead Pipeline Through Your Website
When you are looking at getting your business website designed you are going to be inundated with a million and twelve people talking about conversion. Drive Traffic! Increase Conversions! Get Conversions! Yes, the end goal of your website is (almost) always going to be to gather conversions in whatever form that may be. It could be actual sales through your website, email addresses or referrals to build up your lead pipeline. Yes, making your audience complete a positive action on your website is the whole point of your website but everyone has the same goal. The question is then, how can you help gently nudge your market in the direction of conversions? Lucky for you, we’re kinda knowledgeable about our field(s) and we’re here to drop some website wisdom on you. Become Best Friends With Hick’s Law Hick’s law is pretty simple. The more choices you have, the longer it […]
Social Media Strategy The Content Calendar Way
Feel like you’re scrambling to throw up a social media post? A lot of people tasked with running social media marketing feel like that. Get up, pour yourself a nice stiff coffee and then frantically flip through some upcoming company news to try to find a few items worth posting about. Ever think to yourself that there has to be a better way? There is! It’s time for you to break the cycle with a nifty social media content calendar. The hard truth about social media managers is that they are often wearing many hats and think that they don’t have the time to create a content calendar, much less sit down and populate one. Our social media marketing team has one question in return. Do you really have time not to? Building the calendar may seem like it’s going to eat up a ton of time but it actually […]
How To Make Friends (And Get The Job) With A Brilliant Portfolio
When you are an awesome agency, you get a ton of people trying to get a spot on your team by sending their resumes or portfolios, which is rad. Honestly! We love to see what other creatives are working on and how they can fit in with our ragtag group of creative heroes. We have seen the great, the good, the bad and the ugly. Which got us thinking that we are in a perfect position to help recent graduates step up their portfolio game! When you work in the creative field, having a killer digital portfolio is a must. Simply sending a well-thought-out resume is an ok start, but if you really want a good job in a cool culture you’re going to have to rise above the crowd and stand out by showing off your coolest work. If you don’t already have a portfolio, you really should create […]