We’ve welcomed a new member to our creative roster! Photography has joined the talonX family and we’re super eager to get snapping. With years of experience that span across the many facets of the practice itself, read more about our photography services and get ready for your closeup 🙂 Over and out!
Branding as a Cultural Concept
Ije Nwokorie, global CEO of the brand consultancy firm Wolff Olins, is fascinated by the richness of what branding can be. In a video interview from Design Indaba, he considers the commercial, cultural, technological and societal influences behind branding in order to create rich, fulfilling experiences. Discussing the connection between brands and people, he encourages us as designers to accept the reality and embrace the imperfections and use that to create something meaningful.
Examining the Trend of Flat Design
First thing is first – what is flat design? Even if you’re not involved in the design world in the slightest you’ve probably noticed that a new design aesthetic has all but taken over. From logos and labels to websites and apps, the flat ideals have taken up residency as the universal style for both big brands and small. In recent years, most brands have gotten a makeover both online and off, opting for cleaner, simpler and more easily translatable branding and web design to cater towards user experience. Gone are the flashy, reflective and wholly unnecessary design elements that we came to know and (almost) love in the early 2000’s, making way for the cooler, more modern style that has a better idea of what’s up for the new age. Favoring a design that prioritizes simplicity for the sake of usability, flat design dabbles in bright colors, open space, […]
Web Design Trends for 2015
Mobility is the way of the future and having our little pocket computers in hand is better than a security blanket and nothing says comfort quite like a well designed website. As the web continues to grow from a technological standpoint, so too has it in terms of design. Having become more advanced and in tune with our societal wants, needs and visual stimuli, new techniques in web design are being introduced in order to keep up and ahead of the game. With this in mind, we can only imagine what might be in store for the future. So looking ahead at trends for 2015 we can only assume that this year, the best is still yet to come. Responsive or Bust While responsive design isn’t necessarily a new concept, in recent years it’s made a name for itself as being the new industry standard for web design in general […]
Videography vs Animation
As the world moves faster towards a future basing itself more in technology and communication, it’s important for advertisers to keep with the times. Yesterday’s news is already online today and advertising has to make continuous changes to stay relevant in the online era. With the rise of new media, the internet has made it possible for businesses to widely distribute their ads to anyone who is willing to see, hear or watch them and options such as banners, popups, Flash and email marketing have become commonplace. Businesses are constantly trying to outdo both themselves and their competitors, leading to new and innovative ways to advertise that will appeal to their audiences. As a result, there’s been a surge in new and improved advertising methods in recent years, though none so successful as online video with some of the best possibilities in advertising taking form in videography and animation. While […]
Polygonal Graphic Design
72 hours is a lot of time. Especially for one project. But that’s what our lead designer, Claudiu Angheloni spent perfecting one, just one, of our profile images in a polygonal graphic design style featured below. From Claudiu’s words: The process is relatively simple, but quite time consuming. The process begins in Illustrator where the entire graphic line network is created (by hand we might mention). Following the design, the entire web is migrated to Photoshop, where the there are vectorized triangles individually made out of each line design path. The result is an image with 9323 individual points which have been converted into 3049 vector triangles. Yes, that’s 9323 points and 3049 triangles. And the result is pretty spectacular… All images are available on the site on our team page and we’re based on the images taken by JM photos in November — the photography work here. We’re thrilled […]
Happy Holidays from talonX
The talonX team here wishing you the very best over the holidays with one of our oh-so-fun infogaphics about the season. Take a browse and enjoy!