Within the first few seconds of seeing a logo or brand, people begin to form an opinion about a company. This is reason enough to have a well-designed logo as it can be the main visual element of any company’s over-all brand identity. As current and potential markets grow to recognize, like and trust a specific logo/brand, consumers become inclined to react more favorably to future encounters with the company, which could,consequently lead to possible sales or an improved state of mind. To the general public, a logo is a company’s face. It’s one of the first identifying items people see on any of its product or service offerings, its website or any ad material, and it will give them an idea of what and who the company is. This design therefore should be unique and memorable as it plays a critical role in creating a positive impression on people. Why a Logo Is Important To […]
talonX Photos via JM Photography
We’re super excited to release some of the high quality work performed by JM Photography (specializing in weddings) on our blog here. Feel free to check out their web design work in our portfolio here: photography website design. We’re gather the rest of the team for our much delayed team photos over the coming weeks!
The Importance of Web Development in Business
In today’s highly competitive business atmosphere, along with the growing online market, no company can afford to think about making it big without creating its own website. The global client and customer base is simply getting to be so big, it cannot be ignored. A great-looking website, projecting a professional and credible image with easy-to-use features and friendly prompts will draw people to it, to interact, recommend to personal friends and go back to it repeatedly. Many of the big business groups and multi-national corporations would usually have their own internal web development team to meet the needs of their internet marketing. Smaller companies may not have this luxury, but these days it’s not a problem. Many of them outsource their requirements for website development and web design on a contractual basis. A company often discovers a number of web development outfits or some professional qualified website developers with just the right kind of […]
talonX Video Animation Production
It’s been a little while since we’ve created this video, but we’re pleased to finally announce that we can show a project we’ve been working on for months; Cristaux’s “What’s Your Idea” video which blends videography, animation, 3D and double exposures into a lovely blend of visual awesomeness.
talonX Partners Live
So we’ve been silently… and not so silently working with some wicked service providers that make our work shine and our lives a whole lot easier. With numerous client requests for ancillary services and inquiries into how we run our business (beer is involved), we’ve elected to create a partner page. This webpage houses some of favourite and preferred service providers for areas such as print media, VPS hosting and online accounting / bookkeeping. As we grow we intend to take on more partners and the ones we love the most join this wall of fame. We’ve made a special note to include those we work with most and will only be sharing providers who we feel can deliver the quality, service and overall value that our clients can really gain something from. If you’d like to know our history with any of these companies, just ask. For those interested […]
How Branding Transforms your Business
In a way it’s true what most brand managers will tell you. People don’t actually buy products. They buy brands. They buy brands because they have a deep-seated connection to it or because it represents something positive to them. If you presented two identical items, (same specifications, same quality, same price tag, same everything) … to an average shopper … and you placed any brand on one of the 2 items and left one unbranded, ., 9 times out of 10, the shopper will pick the branded item. Branding makes all the difference. That is why branding is critical to a company or its products. Branding is not so much about the product’s physical or material make-up. It’s about what a brand means to a consumer. Products will come and go. Brands will live on. We take pride in describing Calgary branding as a passionate drive to make consumers not […]
A Very talonX Thanksgiving
Happy holidays to all of our great clients from our fantastic. Enjoy the spirit of thanks and giving… and maybe a nice pumpkin spice latte from one of our favourite coffee-shops. One of our lucky clients will be received a lucky Starbucks gift card!