Ever wonder how a logo grows from a sketch to a tangible and real object? It all starts with an idea — a concept, something small that eventually is turned into the headpiece for an entire brand. While we can’t cover all angles of development in a simple blog post, suffice it say that creating a truly effective, memorable and simple logo is not the easiest and cleanest process. In the example here, our team went through over 20 concepts with over 150 revisions to nail down the final end product for premium crystal manufacturer and designer; Cristaux International. Through an almost painful process of extracting the unnecessary and integrating a company mission statement into a design, we finally arrived at a fully fledged corporate icon that will stand for the Cristaux brand into the next decade. It starts with a sketch and grows into more. The idea here was […]
Geometric Design
What’s hot right now? Geometric Design! Design trends are like fashion, it’s hard to say if there’s anything really new, or if it’s just a new take on an old concept. One of the current graphic design concepts that is taking the design world by storm is geometric design. A modern spin on older retro or vintage concepts. The angular and hard edges stand out among the curved styles of many traditional styles. An intentionally flat and 2D image flies in the face of of drop-shadowing, fine edging and gentle flowing. As trend-hoppers ourselves we’ve started some very cool new concepts based on this geometric patterns. The talonX logo design itself is an origami shape, and blends some of the geometric style with it, but we’re taking it to the next level. Our most recent projects, Carbon Copy Digital has a geometric backdrop — and keep your eyes peeled for […]
Design for People Not Awards
We like beautiful… probably more than most people should. After watching the video we’re still not sold that design shouldn’t be pretty, but we like the functional side of it. Check out this talk talk by presented by Timothy Prestero (cool name right! Sounds like pasta) on TEDx Boston in 2011. Pretty sweet ya!
Calgary Web Advertising
A few posts ago we mentioned we’re entering the Calgary advertising world; everything from campaign development to simple pay-per-click (PPC) ads. One of the main forms of advertising today are the static and dynamics ads you see alongside popular social media networks and search engine results. The platforms used are designed to target a specific demographic and the when accompanied by an eye-catching design, increase the click-thru-rate (CTR) to a specific website or link. Since search engine optimization (SEO) can be quite competitive, another popular option can be these PPC ads that help you save time and money by defining your audience and streaming filtered traffic to your preferred destination. We’ve create an example here for the Canada Photo Convention; it fits a standard size on Facebook and Google. The amount of text meets advertising requirements and the design is eye catching and targeted toward photographers. If you’re looking to […]
talonX Web Support System
We’ve added a sweet little spot where you can submit tickets for assistance. While we’ve got no problems with you email us or calling us, this helps us keep track of everything in an orderly fashion! We’re also including a regularly updated knowledge-base of our most common FAQ that will help our lovely client sort their changes out faster! We’re usually pretty speedy, but we want to enable all of our clients to take charge of their website. So go ahead and start ticketing, searching and querying! And if you have any questions about how to submit a ticket, then submit a ticket! Er. Or call us! Check our support website and submit a request for your website needs.
Calgary Web Design, New Media and… Advertising?
Hello reader (hopefully readers!). We here at talonX want to wish you a happy and exciting 2014. 2013 has gone by in a jiffy and has been our must exciting and a year where we’ve experienced massive growth! Back in the day we started with simple web design, only inspired by the belief that we could do more than what was out there and that’s led us to branching into all sorts of different media; animations, design, print and now… advertising? Yes that’s right, we’re moving into the advertising field. What does that mean for you? We’re not ditching web design in Calgary, in fact we think we’re merely enhancing what we’re capable of doing by branching into more new media. We’ve had consistent requests for areas of media we were less familiar with and have thus grown into some roles that we previously had ignored — politely of course. […]
Merry Xmas from talonX
Well it’s that time of year again, the time when we try to separate ourselves from our computers and take at least a day or two to breathe before the ambitious projects for the next year. Since we’re afraid to show our faces we opted for an infographic in lieu of a standard Christmas card. Behold, the facts of Santa Claus, where we’v brought arbitrary numbers together to give you some perspective on what Father Christmas has to accomplish this holiday year. Enjoy!