A few posts ago we mentioned we’re entering the Calgary advertising world; everything from campaign development to simple pay-per-click (PPC) ads. One of the main forms of advertising today are the static and dynamics ads you see alongside popular social media networks and search engine results. The platforms used are designed to target a specific demographic and the when accompanied by an eye-catching design, increase the click-thru-rate (CTR) to a specific website or link.
Since search engine optimization (SEO) can be quite competitive, another popular option can be these PPC ads that help you save time and money by defining your audience and streaming filtered traffic to your preferred destination. We’ve create an example here for the Canada Photo Convention; it fits a standard size on Facebook and Google. The amount of text meets advertising requirements and the design is eye catching and targeted toward photographers.
If you’re looking to get more visitors to your site, PPC might be the way to go. Chat with us to learn more about advertising, campaign development/management and increasing your number of qualified leads.