In case you were wondering… email marketing is one of the leading platforms for digital marketing. It’s expected that by the end of this year the total number of worldwide email accounts will be over 4.3 billion. Amazing right? Why is this you ask? – it’s effective and convenient. We are now living in a time where digital devices and communication have become more and more widely used and marketing tactics have used this to their benefit.
As a tool, email marketing can be more successful at acquiring new clients than Facebook, Twitter, Instagram, and the like. This is because we are so used to and accustomed to filtering out advertisements when we surf our social media. A well-designed email doesn’t seem spammy or just another advertisement. If you can capture the attention of the reader and avoid being deleted, then you’ve got them on the boat.
The key to email marketing is to engage with the reader and reach out to a large audience. To avoid being deleted without a glance, here are some things to keep in mind.
Use Colour to Attract Attention
Colour gets the reader’s attention, and if you want to read more on this, just take a look at our previous post. With a pop of colour it’s hard not to stop and look at the headline. Special events or news should be blocked in this colour and will stand out and calls to action.
Movement Attracts
Just as a strong pop of colour attracts attention, animations will captivate readers too. It’s hard to miss something moving on your screen and that’s why videos are such good marketers too. A fun short GIF can attract readers and deliver a clear message with memorable designs. The GIF inspires readers to click on the image and find out more about what this email is all about.
Keepin’ it simple
We’ve all heard this one before right? But it should still be noted and stressed that clean design is better than cluttered design. A clear central focus on the product or what you’re marketing will send a message of what is important. If they are interested they will click to find out more.
Content is Key
Beautiful photos and neat design combine well together to form an attractive design that will make readers take a second glance. If you have good content the information will shine through.
Make it Memorable
Use the designs that allude to your brand and company. Everything from the colour pallet, logo, typeface, and design style should be incorporated into the email. After all, creating a homogenous brand will make the certain style you’re going for memorable.