In a way it’s true what most brand managers will tell you. People don’t actually buy products. They buy brands. They buy brands because they have a deep-seated connection to it or because it represents something positive to them. If you presented two identical items, (same specifications, same quality, same price tag, same everything) … to an average shopper … and you placed any brand on one of the 2 items and left one unbranded, ., 9 times out of 10, the shopper will pick the branded item. Branding makes all the difference. That is why branding is critical to a company or its products.
Branding is not so much about the product’s physical or material make-up. It’s about what a brand means to a consumer. Products will come and go. Brands will live on.
We take pride in describing Calgary branding as a passionate drive to make consumers not only choose your brand but to make them see you as the only one that provides the answer to their need.
Why Branding is Important to a business
In today’s world of fierce competition and a proliferation of similar products, our brand agency is convinced branding can help you grow your business further. And with good reason…
Branding promotes recognition and familiarity for your company/product. People just love doing business with a company they’re familiar with. Branding helps to set your product apart from competition. Your company or products may be transcending from a local stage to a global one. They’ll need to stand out from the hundreds of other similar businesses. Branding can tell the public what kind of a company yours is and who are the people behind it. Your story should be told as it would lend credence to all your products. Branding spawns referrals and endorsements. By nature, people love to tell stories about their brands and share the good experiences they had with it. It’s the best kind of advertising there is and it’s great for business. A strong brand adds value to your business group well beyond the value of your physical assets.
How We Partner With Clients
What we do is work closely with our clients. Getting to know them gives us a good feel of the company, its people and its products. This naturally helps us to work out a strategically sound and effective kind of branding they’ll need.
Setting and Meeting Objectives
As we get our communications thinking pegged down and execute the plan using any of our various resources and media mix, (Web development, online marketing, content writing, advertising, graphic design) we would expect the net results to affirm the key branding objectives we have set with our clients.
These would be :
- The clear delivery of the product/company message
- Confirmation of the product’s credibility
- Developing a connection with the potential customer
- Motivating the customer to take action and buy.
In the course of our synergistic effort towards the development of the brand, a consequence of importance would be the strengthening of consumer loyalty for the product and/or company.