In case you were wondering… email marketing is one of the leading platforms for digital marketing. It’s expected that by the end of this year the total number of worldwide email accounts will be over 4.3 billion. Amazing right? Why is this you ask? – it’s effective and convenient. We are now living in a time where digital devices and communication have become more and more widely used and marketing tactics have used this to their benefit. As a tool, email marketing can be more successful at acquiring new clients than Facebook, Twitter, Instagram, and the like. This is because we are so used to and accustomed to filtering out advertisements when we surf our social media. A well-designed email doesn’t seem spammy or just another advertisement. If you can capture the attention of the reader and avoid being deleted, then you’ve got them on the boat. The key to […]
Colour in Design
Hello first blog post of 2016! We here at talonX design would like to wish you a very happy and successful new year! With 2015 behind us, we are excited and looking forward to see what 2016 has in store for us. Today’s topic will be discussing the importance and effects of colour in design. So why is colour important in design and why should we carefully consider the shade tone and vibrancy of a colour before we choose one? We all know how easy it is to simply choose your favourite colour and move on with the design. But your favourite colour may not compliment the rest of the design. Here are some things to think about when you’re next face with the difficult colour decision. Colour has emotional resonance – this means that when we see a certain colour we have a certain response towards that colour. Be […]
2016 Design Trends
It’s nearing the end of the year, 2015 has gone by fast and so has the changes in design trends. Now its time to take a look at what we think will be the next up and coming trends of 2016! In 2015 we saw some of these trends take shape and we expect them to continue into the New Year. Flat Designs and Geometric Shapes Flat designs have been trending for a few years now. Ever since the launch of this simple and clean design, it’s no doubt that it’s a favorite among designers. The simplicity and elegant use of colour in the flat designs help to convey a certain honesty and visual harmony in design. Less is really more in this case and it’s no wonder that this design will probably gain more exposure and variability in the upcoming year. Along with flat designs usually comes with geometric […]
Recognized as Canada’s Top Web Designers by Clutch!
We’ve been labeled as Canada’s Top Web Designers! at Clutch a research and review firm that identifies top services and software firms in the marketing and technology industry. We are so proud that our hard work is being recognized and it feels great to be awarded!
Making a Memorable Brand
In this day in age, brands are everywhere from a logo to a specific style or design, its hard not to blend in with the rest. Now when we speak of a brand we are not talking about a logo. A brand is not a label or graphic, it is more than that. It’s the idea, theory and innate soul, of the company. A logo on the other hand is the graphical element that depicts this and communicates the brand visually. It’s the first impression you get with a brand. In other words you could think of the brand as a rounded and dimensional person and the logo as something that represents this person. Here are some things to think about when creating a successful brand identity. Colour Colour is something that sticks with you and is something that many brands use to make themselves memorable. Colours evoke feelings and […]
Social Media and Marketing
How does social media affect marketing nowadays? How do we successfully market in a digital era? Nowadays when people spend most of their time attached to a device connected to the Internet, you can’t expect marketers not to catch on and use it to their advantage. The digital world has pretty much changed all of our lives and allowed for a platform of marketing. You could say social media is a kind of addiction. I mean having the ability to be connected to anyone, anywhere, and at all times is pretty amazing. Marketers have targeted it as the best place for advertisement. But why not? When Facebook has 1.49 billion users monthly, and Twitter and Instagram with 300 million. So how do you go about being successful in the new age of social interaction? Social media isn’t just a popularity contest; it’s about making a memorable experience and […]
The Evolution of the Business Card
All hail the great and powerful business card. What’s now considered to be a crucial part of any business’ branding actually has a surprising history that spans across the centuries and we’d like to take this time to indulge you in it. So sit back, relax, and get ready to be educated on the evolution of the trusty ole business card we all know and love today. The origin of the business card takes us way back in time and across to world to 15th century China. Cards in this time were considered more for visiting purposes and were technically known as “meishi”. They had the original purpose of informing the public of an upcoming royal visit, however they soon found usage within the upper class of individuals to schedule meetings with each other. At the time, these visiting cards were simply printed on handmade paper with the only details being […]