It’s true, some days you don’t always have the time, energy or inclination to write anything whatsoever – much less content that is engaging, on-brand, and well written. So what happens when you are too busy to come up with a new blog post or you don’t have any current news to share with your followers in your newsletter? Let us let you in on a secret used by many marketing companies… You repurpose the shit out of it, that’s what you do! However, there are limits to what your audience can or will handle for repurposed content. Luckily, our team has a neat little list of tips and tricks to help you use your older information in a way that your audience will enjoy. Read on, friends! Evergreen The key to repurposing old content is to share content that is not outdated. Evergreen content is literally information that is […]
What you can take away from the big boys at Cannes Lions
With the 2017 Cannes Lions festival wrapping up, it is time to delve into what exactly differentiates the winners from the rest of the pack, aside from being huge well-known corporations. When a great advertising agency takes the reins of a campaign the outcome can seriously rock the boat, and if the corporation complies, magical things can happen. The key is letting go of the reins and trusting those creative minds. If you are looking to communicate effectively with your target audience and aiming to reel in some prospective clients, you need to take a leap of faith with your advertising. Doing the tried and true tactic that every other company in your industry seems to be doing will render your efforts invisible. Likewise, if you veer too far from the beaten path, and/or the quadrants of your brand guidelines you will come across as unprofessional and unreliable. The trick […]
Finding perfect balance when advertising in the digital world
There are several schools of thought with regards to how much to shell out for advertising and marketing. Some believe that advertising should be kept to a minimum so as not to bombard and overwhelm prospective or current clients. Others tend to veer more to the belief that the more your customers and clients see you, the better your company will do. In certain ways both thought systems are right, and in other ways they are both wrong. There is a fine line between advertising too much or not enough when it comes to exposing your brand to the public. If you overload clients with incessant emails, or spam their Facebook and Instagram feeds with hundreds of useless posts—hundreds may be an exaggeration, but if you have more than say, three a day—you will more than likely turn people off. On the other hand, if you keep your advertising to […]
Influencers – Word of Mouth for the Digital Age
For as long as people have had language we have been using it to tell stories and share our knowledge with our community. Our histories were passed down orally in the form of fables with morals – these stories literally helped our species survive. Whoever was the keeper of this wisdom tended to be the most revered person in the community and people would flock to them to learn around the fire. Sound familiar? No? Replace fire with social media and keeper of wisdom with influencer and it will help you understand social media marketing a little bit better. The technology may have changed, but the premise hasn’t. There are people with a high level of trust in the community and others flock to their social media pages to learn all they can, in the form of the influencer’s recommendations. The holy grail of digital marketing is to get people […]
Quick and Easy! Tips to Help Boost Your Social Video Game
Social Media video. Did those words make your heart rate increase with anticipation or dread? If the very thought of video on social media makes your palms sweaty, don’t worry. You can stop stressing out now. Smartphones have made video content a lot more accessible to the average business and marketer. You don’t have to have Coca-Cola’s ad budget to create a compelling video anymore, you just need a little heart, a little can-do attitude and this list! Give It Some Thought Those viral videos of someone getting cracked in the nether regions with a football are shot without a plan, but that doesn’t mean great video storytelling can be told without one. Go into content capturing with a plan and not only will you save time, energy and money, but you will also come out with a more engaging story. Write down your vision frame by frame and if […]
The Fine Art of Social Media Giveaways
Social media marketing campaigns happen all year round, but they really ramp up in the summer. You know the sun is shining, the birds are chirping, and people are in the mood to win free items – at least, that’s what business owners seem to think. People are pretty much always in the mood to win things, but that doesn’t mean that they are going to jump on your social media giveaway campaign. Like everything else in the marketing world, there is an art to getting people super pumped about your giveaway. Luckily for you, our social media management team has a lot of experience with running these campaigns and have compiled a few helpful hints to help your giveaway be the talk of the town and blast off! Know Your Goal You have probably heard the saying that “for every action, there is an equal and opposite reaction.” It […]
How to Curate Your Social Media Feed Like a Boss
Unless you have been living under a rock for the past few years, you know that short videos and striking images have taken over social media. The days of simply posting a word based update are long gone and good riddance! A picture can be worth a thousand words, but it is a double-edged sword, as these days, social media managers feel more like they’re curating an art gallery than a social media presence. We are always hearing from potential clients who are at their wits end with their social marketing efforts. Business owners don’t have the time and energy it takes to curate a truly stellar social media presence, nor do they have the know-how. Short of being a gallery owner, having a photography degree or an abundance creative bones in your body, how do you generate a social media presence people want to follow? Glad you asked! You […]