In order to stand out and make a lasting impression on your potential and future clients, you have to create a brand that reaches out and grabs them. It may not be rocket science but there is a lot that goes into developing an epic, lasting brand that draws people in. It goes without saying that your brand, logo, and website need to accurately represent you and your company’s authentic, unique voice and vision. There are several elements that can easily backfire when building a remarkable brand if not carefully curated and constructed. One aspect often taken for granted is the font you choose. Choosing the wrong font can take your logo from a ‘force to be reckoned with’ to a ‘hot mess’, faster than you can say ‘whoops.’ When someone stumbles upon or even takes the time to look at your logo, they are judging it, whether that judgment […]
Social Media Marketing – The Psychology Behind Social Sharing
So you have a wicked idea for some awesome content and you want it to go viral on social media, that’s great! But this is easier said than done. Just because you have great content doesn’t mean that you are guaranteed social success, there is a fine art to running a marketing campaign. The key to going viral is to get your killer content shared by the masses and across multiple platforms. Understanding the psychology behind why people share articles, quizzes, videos, and photos is half of the battle. Being the driving forced behind a lot of social media marketing has allowed us to navigate the ins and outs of numerous social campaigns, learning a few things in the process. Before you craft your content, take a moment to learn about some of the reasons why people will want to share your message with their nearest and dearest. A Part […]
How Graphic Design Can Be Your Secret Weapon
We are living in the twenty-first century, everything moves fast and you would be hard-pressed to find a relevant market that is not already or well on their way to becoming oversaturated. Today everyone is an entrepreneur looking to build the next big thing or scouring the underserved markets to deliver that special something that seems to be missing. There is only one problem: there are hundreds of people searching for and building just that. When there is a need or a want; there is clutter and a glut of competition. So how do you rise above the rest? How do you stand out when there are at least one hundred other companies just like yours? The answer is not as complicated as you may think, a great graphic designer is your key to being that seemingly lucky company that rises to the top of the Google search engines. Stunning […]
How to Fight Creative Block
Let us get real for a minute. Social media management can get tedious. Sure, most of the time it is a fun job where you get to be creative and find ways to show off your company. It can be thrilling to check back and see how many likes or retweets or comments you are getting and it is super fun to watch the view count on your videos grow. But it can also be quite the slog. Content calendars, analytics, return on investment and just finding something new and engaging to post about every day gets tiresome real quick. As with any creative field, you can sometimes get blocked. When most people think about social media, they don’t consider the time, energy, planning, and creativity that goes into curating a truly excellent feed. If you are trying to make your social platforms shine, but you just aren’t feeling your […]
The Instagram Algorithm
There is a fact about Instagram that most businesses are blissfully unaware of. Instagram, the darling of social media marketing, is owned by Facebook. Facebook bought their biggest threat in the spring of 2012. It makes complete business sense, why fight them when you can buy them? Social media marketers have been aware of this fact for five years, but it wasn’t until a year ago that Facebook started making its presence felt on the platform – when they introduced the algorithm. The algorithm is a big part of how Facebook makes its money. People don’t see the businesses they follow in their newsfeeds anymore unless the business pays to advertise or “boost” their content. There is a worry that having to pay for your followers to see your posts will eventually happen with Instagram, as it is a model that has made Facebook an awful lot of money. That […]
How to Use Instagram Albums for Good
When popular social sites add features to their platforms, people’s heads explode – it was no different when Instagram launched their albums feature. Instagram’s earliest adopters, the Insta purists, were aghast that people would have the ability to post not just one, but up to ten photos or videos per album. Now that the outcry has dulled and people have had a few months to get used to the new(ish) feature, it seems to be a welcome addition – especially for businesses. How do you best use Instagram albums on your feed? It all starts with authenticity. Why are we always preaching about authenticity? Because like a stinky blue cheese, your audience can smell businesses that are trying too hard from a mile away. All of your social media posts should be authentic, meaning you don’t post unless you have a reason to, same thing with albums. Don’t take advantage […]
First Impressions Matter: How Graphic Design Will Define Your Success
In life as in business you only get one chance to make a first impression, whether you put your best face forward or not, people will remember. When potential clients or customers are searching the web for a specific product or service, it takes them .05 seconds to decide whether they like you or not. A huge percentage of your perceived value rests on what you bring to the table in that first encounter. If your website doesn’t stand out amidst the chaos, or worse, if it does stand out in the wrong way, you will lose those potential customers for good. So, the question remains: how do you capitalize on that traffic and ensure that the impression you make is a good one? The first step is finding a talented graphic designer that speaks your language. The next step is zeroing in on how you want people to see […]