Make Your Website Shine With a Killer Sitemap
When people are looking to have a website created they immediately get caught up in the visual layout. They tend to place a huge importance on the colours, graphics, and images without really putting too much thought into how the website is going to be organized for flow. Yes, all of those things are important for a website, but without a strategic sitemap it won’t matter how visually appealing your digital presence is. Thankfully, you have your friendly web designers here to keep you on the straight and narrow! Sitemaps are a listing of all of the pages on your website, they tell both humans and search engine web crawlers what your website is all about and the kinds of information (or content) that it contains. A well-organized sitemap will help with your organic ranking on search engines and it will help optimize your site for conversions. Unfortunately, all too […]
Shopping for the Right Marketing Company
If you are looking for a marketing company to partner with to handle your online presence, you have likely reached the point where you can no longer handle your social media needs in-house. Years ago, when social media burst onto the scene as a viable marketing platform you only had to worry about engaging written content for Facebook and Twitter. Then you had to start finding cool images to post with the content. Now you have a whole host of social channels to choose from, intricate algorithms to contend with, and targeted advertising paired with jargon-filled analytics to figure out your ROI. It’s no wonder your in-house capabilities have been maxed right out! If you have had it with trying to make social media work for your business and are shopping around for social media marketing services, don’t just pick the first agency that pops up on google, use these […]
Graphic Design No, No’s
In the design world, there are a lot of circumstances where a graphic designer can take certain liberties and the old adage ‘rules are meant to be broken’ reigns supreme. It is true that when you are developing a new logo or marketing materials it can be beneficial to take risks, break some rules, and in turn see success; however, there are certain rules in the creative development process that should not be broken. Before you begin brainstorming on a new marketing campaign or working with a professional graphic designer to develop an updated style guide, heed these four unbreakable graphic design laws. What Does That Say? This may come across as a no brainer, but you would be surprised at how many times this simple mistake occurs. The first rule of design, especially when delivering a message to a target audience, is to be clear and legible. If your […]
How to Grow Your Instagram Reach
Gaining traction on social media is a constant struggle for most businesses. There are a million moving parts to keep track of, stay on top of, and be aware of. New algorithm? Check. New features? Gotcha. New Platform? God, no! Instagram may not be a new platform, but in the past year or two it has become the darling of the social media marketing crowd – and it has been throwing quite a few people for a loop. If you’ve taken the time to learn how Instagram works and still feel like success is eluding you, don’t get too discouraged. This app is as fun and engaging as it comes, the possibilities are endless, you just need a few tips and tricks to help you create some Insta magic! Quality Since its inception, Instagram has been about quality visual storytelling. Quality because you are only supposed to be posting one […]
Which Social Platforms Should Your Business be Using?
Almost every business shares in the same struggles – limited cash flow and access to top talent. Unless you are an international company with the money of Google, or Apple helping you to attract and retain top talent or pay for advertising, you are probably wondering how to find the time, energy and money to devote to social media marketing. Don’t panic and stop stretching yourself too thin. Just because there are as many social media sites as there are Dalmatians doesn’t mean that your business has to be on all of them. Each platform has its own demographic, so you really only need to be where your demographic is most engaged. Thankfully, we had our social media marketing team shine a light on which platforms are the right ones for your company. Facebook Back in the day, it was almost guaranteed that if you had a pulse and a […]