Every time your business communicates externally there is an end goal. That goal can be anything, maybe you want people to buy your product, download your ebook, search for a product or click your link. A call to action is simply telling your audience what they should do, it’s a not-so-bossy way for a brand to be bossy. The images, graphics, and copy that makeup marketing are there to explain why your product is the best; the call to action is there to help nudge your audience in the direction you want them to go. Calls to action can be anything you want them to be but as a general rule, they are 1-5 words. Seems easy, right? Nope. Coming up with the perfect call to action to up your conversion rate can be a daunting process. Thankfully, the talonX team is here to help. The Mental Game Just having […]
Get Your Content Marketing Strategy in Place
Content marketing is the art and science of developing and distributing content that delivers valuable, timely, and consistent information to a pre-determined audience. Essentially, content marketing is creating newspaper articles that are company or industry-specific, that people actually want to read. It’s the art of being a journalist, for a company, without having to write for a newspaper, because who reads those? In previous posts we talked about how to create timely, valuable, consistent blog posts, we have come to realize that we put the cart before the horse with that blog post. What good is having great content if you haven’t properly implemented your content marketing strategy to begin with? So, we’ve compiled yet another handy-dandy list to help keep your content marketing strategy on track. Mission Critical Make a mission statement for your content. Yes, you should have one for your company, but you should also come up […]
How Branding Transforms your Business
In a way it’s true what most brand managers will tell you. People don’t actually buy products. They buy brands. They buy brands because they have a deep-seated connection to it or because it represents something positive to them. If you presented two identical items, (same specifications, same quality, same price tag, same everything) … to an average shopper … and you placed any brand on one of the 2 items and left one unbranded, ., 9 times out of 10, the shopper will pick the branded item. Branding makes all the difference. That is why branding is critical to a company or its products. Branding is not so much about the product’s physical or material make-up. It’s about what a brand means to a consumer. Products will come and go. Brands will live on. We take pride in describing Calgary branding as a passionate drive to make consumers not […]
Web Content Generation
Learning Why Creating Great Web Content Will Boost Your SEO Rankings Conventional wisdom says that if one wants to be read, one’s headline or story title better be striking enough to attract the reader. This is so true in the development of content for a company’s web or blog site. If an article has original content, search engines will most likely be able to help get more exposures for the site. It is Google’s way of rewarding websites which contain subjects that are original. So with unsullied content, not only will your website be better, its rankings in search engines will also be boosted. It therefore makes sense not to take content generation lightly. It sometimes can be difficult, but the really good content writers will demand some time for research and smart writing. Proven Tips for Developing Great Web Content What follows are some guidelines that have been proven […]