Being on top of the game in marketing is definitely one of the most important thinks for businesses but how do you know what is the most effective these days? What is the most effective medium to promote your company and keep the sales going? We are going to talk about the differences and evolution of print marketing and digital marketing to see what is more effective. Is print marketing even relevant anymore with all the digital platforms going on? Of course it looks like you’ll be silly to invest in flyers and print media since in this day in age its all about the email and social media marketing right? Well a closer look shows us that it hasn’t really become irrelevant yet. Print marketing still has potential in the area of promotion, something that digital marketing just hasn’t caught up to yet. Physical pieces of marketing are more […]
6 Simple Rules for Social Media Marketing
There’s no argument that social media is crucial to a business these days, especially given the fact that nearly everyone is online these days and of those people over 70% use social media. Unfortunately where companies fall short is knowing how to properly strategize for it, luckily we’re masters of the art and with great power comes great responsibility and so it’s our duty to let you know the rules that come with good social media marketing skillz. You’re a Human Being As much as a godsend bots can be, they can also be a pain in the ass; besides, for as far as we move into the future, people still prefer talking to people. So rule number one, is BE YOURSELF (insert rainbow emoji) The goal of social media is to engage and at the end of the day, companies can’t be your friend, but people at those companies can. […]
A Brief Overview of SEO
SEO; it might sound like a fancy executive position in a company or maybe even a high tech, sci-fi piece of equipment, but SEO has quickly become the foundation for a multi-billion dollar industry that is growing rapidly by the second and revolutionizing personal customer experience on all electronic platforms. Standing for Search Engine Optimization, SEO is a powerful tool that is a must for any digital marketing pursuit. Exactly as it sounds, SEO focuses on optimizing sites for search engines as a means to gain organic, audience-driven traffic. Websites rely on SEO tactics in order to boost their ranking on search pages and ultimately their business, because let’s face it, unless your site is on the first few pages you haven’t a hope of being noticed. With SEO, here are a number of ways to achieve a higher ranking, one being the relevance of the site to the search […]