There is a funny idea in the minds of most web design clients – they are under the misguided impression that if we build it, people will come. Unfortunately for excited business owners, getting a new website developed is not like Field of Dreams. We can build an aesthetically pleasing, interactively appealing website that is responsive AF, but if you do not have some sort of plan in place to drive website traffic, people are never going to know about it. Once a website is designed and launched, many business owners are left scratching their heads wondering how to get people to see their engaging new investment. “How come no one is coming to my website?” is likely the number one question most people ask but cannot seem to answer. We are here to help! Slow on the Uptake? Is your website slow to load? You’ve already lost people! The […]
Insert Graphic Design Creativity Here
As much as we want to be able to say creativity comes easy to us all the time, let’s be honest here, it doesn’t. Working on a project totally outside of your knowledge set, having trouble at home, not getting enough sleep or simply being in a different mood can mean the difference between inspired graphic design work and design projects that turn out a little…well…stale. Just because you are not feeling at the peak of your creativity doesn’t mean that your graphic design work has to be bland. There are many ways to work around it that may actually help you to discover your peak design greatness. Our team of pretty kick ass (if we do say so ourselves) graphic designers are spilling their secrets to help all you designers out there boost your creativity. Know Thyself That’s just a really cheesy way of saying pay attention to your […]
Amp Up Your Graphic Design Skills With a Little Planning
Have a design project land on your lap? Doing freelance design work and trying to land a killer new client? Doing some internet research on the business you are working with is a good start, but to really nail the job, building a project brief will help your designs blow everyone’s minds. Developing a solid project brief will prevent your designs from going off the rails and leaving your clients uninspired. In essence, your brief will be the blueprint, the north star, the guide to your colour choice, your font selections, and the overall vibe of your designs. Not sure what goes into developing the best brief possible? Our savvy graphic designers are here to let you in on their secrets. Who Is the Client? The first thing to really dig into is the client. Who are they? What do they do? What do they offer clients? Essentially, you want […]
The Importance of Online Customer Reviews – Part 2
More and more clients are turning to us, looking for help with online reviews. We decided to make a two-part series about reviews and how to make them work for your business. This is part two, to read part one of the reviews take a look at the importance of reviews blog post. In the digital age, reviews are the online version of word-of-mouth marketing. 85% of people say that their purchasing decisions are influenced by what others say about the business or product online. Customer reviews lend credibility and provide the social proof that your audience is going to need to validate their interest. For someone on the fence, it can often be the deciding factor between making the purchase or not. When a business allows or encourages reviews, it shows openness, transparency, and above all a genuine belief in their product. It all starts off with Google reviews, […]
The Importance of Online Customer Reviews
More and more clients are turning to us, looking for help with online reviews. We decided to make a two-part series about reviews and how to make them work for your business. The online realm is constantly evolving, with tons of new trends coming and going. In order to stay relevant in this sphere, you have to be caught up on everything, especially in this digital age. Audiences expect customer testimonials built into your website design. Having a modern and strategic website is a great place to start, an updated social media presence is a must for many industries, but how have you been tending to your reviews? Reviews are the online version of word of mouth marketing – which is the holy grail. Generating positive word of mouth buzz is everything that us marketers are trying to achieve on a daily basis. If your reviews are not coming in […]
Common Instagram Mistakes to NOT make
Instagram is the social media platform of choice for many marketers and it shows no sign of easing up on its popularity any time soon. While it does seem fairly straightforward, especially for people that have been using social media for years, there are some unspoken Insta rules that can make or break your channel. When you make a mistake online, it can live forever. Thankfully most of you don’t have millions of followers that will instantly screenshot any embarrassing moments that may happen, but like any digital marketing platform, making an Instagram mistake can seem like an old-school public humiliation. When you are trying to grow your online influence via Insta, it is best to know those unspoken Instagram rules. Thankfully, we have our friendly social media marketing team here with a list of common insta marketing mistakes and how to avoid them. Using Low-Res Images If nothing else, […]
Creating a Captivating Logo
Great logo graphic design should do many things. It should transfer you to a good place, bring a smile to your face, remind you of great times you’ve had, all in the blink of an eye. There are tons of online services out there that offer dirt cheap design, sure you’ll get a passable logo for your business, but it won’t help build the brand and it won’t have the impact that your company needs. Essentially, brilliant graphic design should captivate the audience, but the big question is, how do you create captivating logos? Research It all starts with the why of it all. A really good graphic designer worth their salt will take account of all the outlying factors. What does the company do? What does the client envision? What has worked in the industry? What hasn’t worked? Why? A solid logo design starts with a thorough analysis of […]