In this day in age, brands are everywhere from a logo to a specific style or design, its hard not to blend in with the rest. Now when we speak of a brand we are not talking about a logo. A brand is not a label or graphic, it is more than that. It’s the idea, theory and innate soul, of the company. A logo on the other hand is the graphical element that depicts this and communicates the brand visually. It’s the first impression you get with a brand. In other words you could think of the brand as a rounded and dimensional person and the logo as something that represents this person. Here are some things to think about when creating a successful brand identity. Colour Colour is something that sticks with you and is something that many brands use to make themselves memorable. Colours evoke feelings and […]
Social Media and Marketing
How does social media affect marketing nowadays? How do we successfully market in a digital era? Nowadays when people spend most of their time attached to a device connected to the Internet, you can’t expect marketers not to catch on and use it to their advantage. The digital world has pretty much changed all of our lives and allowed for a platform of marketing. You could say social media is a kind of addiction. I mean having the ability to be connected to anyone, anywhere, and at all times is pretty amazing. Marketers have targeted it as the best place for advertisement. But why not? When Facebook has 1.49 billion users monthly, and Twitter and Instagram with 300 million. So how do you go about being successful in the new age of social interaction? Social media isn’t just a popularity contest; it’s about making a memorable experience and […]
6 Simple Rules for Social Media Marketing
There’s no argument that social media is crucial to a business these days, especially given the fact that nearly everyone is online these days and of those people over 70% use social media. Unfortunately where companies fall short is knowing how to properly strategize for it, luckily we’re masters of the art and with great power comes great responsibility and so it’s our duty to let you know the rules that come with good social media marketing skillz. You’re a Human Being As much as a godsend bots can be, they can also be a pain in the ass; besides, for as far as we move into the future, people still prefer talking to people. So rule number one, is BE YOURSELF (insert rainbow emoji) The goal of social media is to engage and at the end of the day, companies can’t be your friend, but people at those companies can. […]
A Brief Overview of SEO
SEO; it might sound like a fancy executive position in a company or maybe even a high tech, sci-fi piece of equipment, but SEO has quickly become the foundation for a multi-billion dollar industry that is growing rapidly by the second and revolutionizing personal customer experience on all electronic platforms. Standing for Search Engine Optimization, SEO is a powerful tool that is a must for any digital marketing pursuit. Exactly as it sounds, SEO focuses on optimizing sites for search engines as a means to gain organic, audience-driven traffic. Websites rely on SEO tactics in order to boost their ranking on search pages and ultimately their business, because let’s face it, unless your site is on the first few pages you haven’t a hope of being noticed. With SEO, here are a number of ways to achieve a higher ranking, one being the relevance of the site to the search […]
Connecting in the Time of Social Media
Connect. Let’s just think about this word for a moment. When you think about it, doesn’t it form the basis of everything humankind does? As it turns out, the Oxford dictionary defines “connect” as bringing objects together or into contact with one another so that a real or notional link is established. The resulting link formed can be a powerful force, like in the past where it formed the basis for an entire nation’s claim on another piece of territory. Nowadays, it forms the bond between friends, lovers and businesses. It was traditional for two or more people interacting to meet personally, talk face to face and display emotions felt in that moment of time. However, with the rise of technology and the assistance of phone calls, text messages and eventually, social media, this interaction has been reduced and it’s become easier and faster to interact than ever before and […]
10 Years of YouTube & Examining the Best in Advertising
Remember when Youtube didn’t have any ads? Well if you do, here’s another fun fact to make you feel extra good about your age: it’s been 10 years since the introduction of Youtube itself. As a birthday celebration, Youtube has launched a new campaign recognizing the role advertising has played in the site’s growth, especially considering that out of the top 10 most viewed videos of 2014, four of those were advertisements. This got us thinking, what exactly makes a great ad? Not all fantastic marketing campaigns come from great ad agencies. Picking from some of the top advertisements hashing it out for best of the best, we’ve broken it down into one-word answers (followed by some insight of course). Humor – The Man Your Man Could Smell Like (Old Spice) One of our personal favorites is Old Spice’s “The Man Your Man Could Smell Like” and its subsequent trail […]
How to be a Hero at the Infographic
As people and technology have evolved, so has our means of communication, both verbally and visually. The average person is exposed to the equivalent of 174 newspapers full of text each day, but with more than half the population (65% to be exact) being visual learners, obviously this leaves something wanting. Enter infographics! From the first cave paintings to the first use of bar graphs and pie charts in the 1800’s to our the modern day hybrid of graphic art and data; for centuries infographics have been used as a means to educate, persuade and inspire curiosity. In terms of using an infographic as a marketing tool, studies show that visuals are processed 60,000 times faster in the brain than text and that most people only remember 20% of what they read. Not only that, publishers who use infographics found a 12% increase in traffic as compared to those who […]