SEO or Search Engine Optimization has done a fine job of making itself a standard tool in the world of online marketing, and rightfully so. As digitally oriented people and with Google being one of the most visited sites in the world, it’s clear that search engines are the bread and butter of any marketing venture. We’ve previously discussed the importance of ranking high on search engines, but with everyone already so well educated on the value and methods of marketing themselves online, it’s become a rat’s race of sorts to get to the top (or at least on the first page). This is where SEO comes in and with a little friendly guidance on optimizing your site to the best of its ability it’s a sure shot to search engine success. Content is King We’re more than familiar with these words by now and when it comes to SEO […]
Branding as a Cultural Concept
Ije Nwokorie, global CEO of the brand consultancy firm Wolff Olins, is fascinated by the richness of what branding can be. In a video interview from Design Indaba, he considers the commercial, cultural, technological and societal influences behind branding in order to create rich, fulfilling experiences. Discussing the connection between brands and people, he encourages us as designers to accept the reality and embrace the imperfections and use that to create something meaningful.
Logo Design; The Face of your Brand
Within the first few seconds of seeing a logo or brand, people begin to form an opinion about a company. This is reason enough to have a well-designed logo as it can be the main visual element of any company’s over-all brand identity. As current and potential markets grow to recognize, like and trust a specific logo/brand, consumers become inclined to react more favorably to future encounters with the company, which could,consequently lead to possible sales or an improved state of mind. To the general public, a logo is a company’s face. It’s one of the first identifying items people see on any of its product or service offerings, its website or any ad material, and it will give them an idea of what and who the company is. This design therefore should be unique and memorable as it plays a critical role in creating a positive impression on people. Why a Logo Is Important To […]
talonX Partners Live
So we’ve been silently… and not so silently working with some wicked service providers that make our work shine and our lives a whole lot easier. With numerous client requests for ancillary services and inquiries into how we run our business (beer is involved), we’ve elected to create a partner page. This webpage houses some of favourite and preferred service providers for areas such as print media, VPS hosting and online accounting / bookkeeping. As we grow we intend to take on more partners and the ones we love the most join this wall of fame. We’ve made a special note to include those we work with most and will only be sharing providers who we feel can deliver the quality, service and overall value that our clients can really gain something from. If you’d like to know our history with any of these companies, just ask. For those interested […]
How Branding Transforms your Business
In a way it’s true what most brand managers will tell you. People don’t actually buy products. They buy brands. They buy brands because they have a deep-seated connection to it or because it represents something positive to them. If you presented two identical items, (same specifications, same quality, same price tag, same everything) … to an average shopper … and you placed any brand on one of the 2 items and left one unbranded, ., 9 times out of 10, the shopper will pick the branded item. Branding makes all the difference. That is why branding is critical to a company or its products. Branding is not so much about the product’s physical or material make-up. It’s about what a brand means to a consumer. Products will come and go. Brands will live on. We take pride in describing Calgary branding as a passionate drive to make consumers not […]
Web Content Generation
Learning Why Creating Great Web Content Will Boost Your SEO Rankings Conventional wisdom says that if one wants to be read, one’s headline or story title better be striking enough to attract the reader. This is so true in the development of content for a company’s web or blog site. If an article has original content, search engines will most likely be able to help get more exposures for the site. It is Google’s way of rewarding websites which contain subjects that are original. So with unsullied content, not only will your website be better, its rankings in search engines will also be boosted. It therefore makes sense not to take content generation lightly. It sometimes can be difficult, but the really good content writers will demand some time for research and smart writing. Proven Tips for Developing Great Web Content What follows are some guidelines that have been proven […]
Any Business Requires Marketing
The kind of business a company is in doesn’t really matter. All businesses depend on customers and clients. Without them, there’s no point staying in business. And so, one of the biggest challenges that will confront a start-up business is attracting customers. This is why a good marketing plan is needed. Anchored essentially on how to create interest for the product and draw people in, marketing will help pave the way to establishing a company in a position of strength in the market where it plays. What Is Marketing? In a large scale perspective, marketing may be described as almost anything that a company does to get the customers interested in its products, service or the company itself. It may use any or a combination of available communications resources and platforms which may include, advertising, online marketing, research, branding, direct selling, any special promotional events as sales or discounts and […]