While we haven’t been pushing particularly hard on the SEO train, we’ve had an increasing number of requests for search engine optimization services. We’re thrilled and delighted that word has spread about this offering and wanted to offer our readers a little bit more information about SEO, and exactly what’s included when you choose to work with talonX for this style of service. SEO (or Search Engine Optimization) is the process and strategy of boosting a site’s ranking in search engines (such as Google). There are a ton of methods to improve ranking that range from very ethical (known in the industry as ‘white hat’) to very unethical (known in the industry as ‘black hat’). In general, search engines tend to frown upon black hat methods as they tend to reduce the value of websites in general rather than add value. White hat SEO methods tend to provide a lot […]
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