SEO or Search Engine Optimization has done a fine job of making itself a standard tool in the world of online marketing, and rightfully so. As digitally oriented people and with Google being one of the most visited sites in the world, it’s clear that search engines are the bread and butter of any marketing venture. We’ve previously discussed the importance of ranking high on search engines, but with everyone already so well educated on the value and methods of marketing themselves online, it’s become a rat’s race of sorts to get to the top (or at least on the first page). This is where SEO comes in and with a little friendly guidance on optimizing your site to the best of its ability it’s a sure shot to search engine success. Content is King We’re more than familiar with these words by now and when it comes to SEO […]
The Importance of Web Development in Business
In today’s highly competitive business atmosphere, along with the growing online market, no company can afford to think about making it big without creating its own website. The global client and customer base is simply getting to be so big, it cannot be ignored. A great-looking website, projecting a professional and credible image with easy-to-use features and friendly prompts will draw people to it, to interact, recommend to personal friends and go back to it repeatedly. Many of the big business groups and multi-national corporations would usually have their own internal web development team to meet the needs of their internet marketing. Smaller companies may not have this luxury, but these days it’s not a problem. Many of them outsource their requirements for website development and web design on a contractual basis. A company often discovers a number of web development outfits or some professional qualified website developers with just the right kind of […]
How Branding Transforms your Business
In a way it’s true what most brand managers will tell you. People don’t actually buy products. They buy brands. They buy brands because they have a deep-seated connection to it or because it represents something positive to them. If you presented two identical items, (same specifications, same quality, same price tag, same everything) … to an average shopper … and you placed any brand on one of the 2 items and left one unbranded, ., 9 times out of 10, the shopper will pick the branded item. Branding makes all the difference. That is why branding is critical to a company or its products. Branding is not so much about the product’s physical or material make-up. It’s about what a brand means to a consumer. Products will come and go. Brands will live on. We take pride in describing Calgary branding as a passionate drive to make consumers not […]
Web Content Generation
Learning Why Creating Great Web Content Will Boost Your SEO Rankings Conventional wisdom says that if one wants to be read, one’s headline or story title better be striking enough to attract the reader. This is so true in the development of content for a company’s web or blog site. If an article has original content, search engines will most likely be able to help get more exposures for the site. It is Google’s way of rewarding websites which contain subjects that are original. So with unsullied content, not only will your website be better, its rankings in search engines will also be boosted. It therefore makes sense not to take content generation lightly. It sometimes can be difficult, but the really good content writers will demand some time for research and smart writing. Proven Tips for Developing Great Web Content What follows are some guidelines that have been proven […]
Calgary SEO Updates
While we haven’t been pushing particularly hard on the SEO train, we’ve had an increasing number of requests for search engine optimization services. We’re thrilled and delighted that word has spread about this offering and wanted to offer our readers a little bit more information about SEO, and exactly what’s included when you choose to work with talonX for this style of service. SEO (or Search Engine Optimization) is the process and strategy of boosting a site’s ranking in search engines (such as Google). There are a ton of methods to improve ranking that range from very ethical (known in the industry as ‘white hat’) to very unethical (known in the industry as ‘black hat’). In general, search engines tend to frown upon black hat methods as they tend to reduce the value of websites in general rather than add value. White hat SEO methods tend to provide a lot […]